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  Thursday, 30 April 2015
01:00 PM Webinar: DMPs and CDPs and CRMs – Oh My!   Tweet this Webinar 
Webinar Time: 01:00 PM - 01:30 PM , Presentor: Cory Munchbach , Charges: Free

If you are like many marketers, your marketing technology stack is growing, and integrating customer data is becoming one of your biggest challenges.

The problem is that you probably have a handful of different customer data input sources and disparate data silos where that data lives. A Customer Data Platform (CDP) is one type of marketing technology that is built from the ground up to orchestrate the collection of user data and its use within the rest of the marketing technology stack.

In this webinar, we’ll go over how CDPs are different from other data management applications, and how they bridge your customer data integration gaps.

Key takeaways:

  • Understand why a single customer view is crucial;
  • Learn different approaches to customer data integration;
  • See examples of companies that are integrating their data using a CDP and the impact it's had on their business.
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  Wednesday, 6 May 2015
12:30 PM Investigating Ponzi Schemes   Tweet this Webinar 
Webinar Time: 12:30 PM - 01:30 PM , Presentor: M. Ali Ansari , Charges: Free

A number of high-profile Ponzi schemes have been in the news over the last several years. Do you have knowledge of how these schemes work and the potential issues they could cause? Join BKD Director Ali Ansari for a firsthand look at Ponzi schemes, including an overview, examples of how they are investigated and the dynamics unique to Ponzi investigations.

Learning Objectives
Upon completion of this webinar, participants will be able to:

  • Describe the basics of Ponzi schemes
  • Explain the dynamics of Ponzi scheme investigations
  • Identify common traits among Ponzi schemes
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02:00 PM Acquiring New B2B Customers with Private Invitation-Only Events Webinar   Tweet this Webinar 
Webinar Time: 02:00 PM - 03:00 PM , Presentor: Steve Etzler , Charges: Free

B2B companies are producing more private events while sponsoring less trade shows and conferences. While these larger events may provide great exposure, participating sponsors face the challenge of sharing leads and content with their competition while paying expensive fees to speak to an often unqualified and competitive audience. They also want ownership and control of the format, agenda, content, attendee experience, and communications. Invitation-only events are a proven method to maximize new customer lead generation, convert existing demand into new customers, expand business with current customers, and generate unique content that establishes thought leadership.

We will cover the following questions:
• What types of formats and venues are proven to attract prospects?
• How do you create the content and topics to draw qualified attendees?
• What strategies should be used to recruit the best speakers?
• How do you engage attendees before, during and after the event?
• How do you integrate and inspire your sales team to maximize new customer lead generation?
• How do you fuel your content marketing with thought leadership captured from the event?  

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03:00 PM HCAOA and corecubed present: Debunking Common SEO Myths & How to Get Your Website Found   Tweet this Webinar 
Webinar Time: 03:00 PM - 04:00 PM , Presentor: Merrily Orsini , Charges: Free

If you’ve worked with a search engine optimization (SEO) or search engine marketing (SEM) firm before, chances are you’ve felt like you needed an interpreter to understand the services being provided to you. Additionally, the field of SEO and SEM is a rapidly changing one as search engines continuously update algorithms and methodologies for evaluating what websites they will place highest in search returns.

There are so many common myths and outdated practices being repeated and preached in the world of SEO and SEM. This presentation will outline in layman’s terms the most important and up-to-date SEO best practices, how you can employ them effectively, and why it makes sense to work with SEO experts who understand the buying path of consumers looking for senior care options.

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