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  Thursday, 26 March 2015
11:00 AM industrial marketing   Tweet this Webinar 
Webinar Time: 11:00 AM - 01:00 PM , Presentor: Alllen Kraim , Charges: Free

Scripts to Sold: Words are Powerful

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01:00 PM How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI   Tweet this Webinar 
Webinar Time: 01:00 PM - 02:00 PM , Presentor: Samir Palnitkar, President of ShopSocially and Kristen St. Peter, Director, Ecommerce at Avenue® , Charges: Free

Avenue® is encouraging website users to connect with their brand on Facebook and to share their purchases, resulting in generation of thousands of customer referral posts on social media. Friend traffic originating from these posts is converting on Avenue® website at a rate as high as 28.48%. Incremental revenue from these strategies is fetching Avenue® a ROI of 11.05X.

Hear from Kristen St. Peter, Director, Ecommerce at Avenue®, on how they are:
• Encouraging website users to share their social profile data with Avenue®
• Generating thousands of referrals from customers
• Driving high-quality friend referral traffic to Avenue® website
• Achieving a viral spread of the Avenue® brand on social media
• Achieving a 10X ROI on their word-of-mouth marketing efforts  

Webinar Agenda:
1. Importance of onsite social commerce strategies
2. Social strategies adopted by Avenue® for referral marketing success, viral email acquisition, word-of-mouth spread of Avenue® brand
3. Case-study and live results from Avenue®
4. Q & A  

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01:00 PM Webinar: Start Using Always-on Optimization in Four Steps  
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Webinar Time: 01:00 PM - 01:30 PM , Presentor: Cory Munchbach , Charges: Free

The savviest marketers are starting to use always-on optimization to optimize for distinct groups of users. Are you? This webinar will help you get going. We'll explain how always-on optimization is better then traditional A/B testing, and helps you optimize experiences that go beyond the color of a button.

To help you get started, we'll take you through the four steps required to segmenting your audience and optimizing your channels. You’ll learn how past purchase history, brand engagement, or simply buying motive can be part of your optimization test scenarios.

Date webinar
Thursday March 26th
1:00 - 1:30 PM ET
10:00 - 10:30 AM PT

Take-aways:

  • How Always-on optimization goes beyond testing button colors;
  • How to segment your customers to get more out of your optimization efforts;
  • How leading online brands are improving conversion rates by up to 80%. 
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  Wednesday, 6 May 2015
12:30 PM Investigating Ponzi Schemes   Tweet this Webinar 
Webinar Time: 12:30 PM - 01:30 PM , Presentor: M. Ali Ansari , Charges: Free

A number of high-profile Ponzi schemes have been in the news over the last several years. Do you have knowledge of how these schemes work and the potential issues they could cause? Join BKD Director Ali Ansari for a firsthand look at Ponzi schemes, including an overview, examples of how they are investigated and the dynamics unique to Ponzi investigations.

Learning Objectives
Upon completion of this webinar, participants will be able to:

  • Describe the basics of Ponzi schemes
  • Explain the dynamics of Ponzi scheme investigations
  • Identify common traits among Ponzi schemes
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